Small Details You Missed In Taylor Swift's Lover Video

Throughout her tenure as a star, Taylor Swift has partnered with brands including Keds, Target, Ticketmaster, Cornetto, Papa John's, Diet Coke, Capital One, Apple, AT&T, UPS, CoverGirl, American Express and more. As such, it's not shocking that she would wear some of her own new merch, for which she partnered with designer Stella McCartney, in

Throughout her tenure as a star, Taylor Swift has partnered with brands including Keds, Target, Ticketmaster, Cornetto, Papa John's, Diet Coke, Capital One, Apple, AT&T, UPS, CoverGirl, American Express and more. As such, it's not shocking that she would wear some of her own new merch, for which she partnered with designer Stella McCartney, in her "Lover" video. The stuff isn't all cheap. People reported that some limited edition pieces from the collection, including a bomber jacket and handbag, retail for $1,995 and $795, respectively.

Swift even name-checks McCartney in her song "London Boy." The pair spoke of their collaboration to Vogue, with Swift explaining that she and the legendary Beatles frontman's daughter would "go on walks, have cocktails and talk about life" together in the British capital. McCartney quipped, "I couldn't believe that my name is in a Taylor Swift song (what?!?) and after Taylor played me the entire album it gave me such incredible inspiration for the collaboration and it really revolved around the music. When Taylor asked me, or even thought to come and do this with me, what I love is how we really complement each other in what we generate creatively together."

The new, McCartney-designed merch is so integrated into the rollout of the Lover album that Swift dedicated nearly one-third of her Lover's Lounge pre-release livestream to hawking the collection. 

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